Town of Newmarket Turns to Audience™ Digital Signage for Municipal Communications

Located just north of Toronto, the Town of Newmarket is home to over 85,000 residents. Consistently named one of the Best Places to Live in Canada by MoneySense Magazine, and known for its combination of small-town charm and big-city amenities, Newmarket boasts extensive recreation and cultural programs and has garnered an international reputation for being one of Canada’s most dynamic, diverse and desirable towns to live and work in.

Unsatisfied with a digital signage solution that was implemented across the numerous recreational facilities in town, Newmarket initiated a Request for Proposal (RFP) in 2021 to identify an alternative platform and provider. Capital Networks and our Audience™ digital signage platform emerged as the successful bidder, securing the contract for the replacement of 30 indoor recreational center displays. 

Rolled out in phases over an extended period due to Covid restrictions, the indoor installations include a pair of side-by-side screens displaying a combination of information and marketing content. The first screen is a multi-zone display used to communicate scheduling, wayfinding and venue-specific information while the second is a full-screen look used to promote town and facility events using a combination of graphic and video content.

The Audience™ platform seamlessly integrates with the town’s existing Xplor Recreation (formerly PerfectMind) and Outlook calendars for efficient facility scheduling. In addition, multiple town staff members, designated as administrators and content providers, are granted unique levels of access to specific screens and locations throughout the network. 

Services Provided by Capital Networks:
• Creative – custom presentation template and content input templates.
• Training – overview for new information stakeholders
• Support – remote technical launch support
• Installation – on-site installation and commissioning of equipment

Pleased with the support provided by Capital Networks and the successful replacement of the previous digital signage solution, Newmarket has also tapped into the scalable capabilities of the Audience™ platform. Audience™ is now also supporting a network of outdoor LED signage displays in high-traffic areas throughout the town.  This unified deployment ensures seamless coordination of the entire digital signage communications effort through a singular, integrated solution. 

Contact us for more details regarding this project or to discuss solutions for your municipal communications needs: Click Here


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