Audience™ is helping the Gordie Howe Sports Complex (GHSC) in Saskatoon share information with visitors quickly and efficiently. To enhance the overall visitor experience, the GHSC sought a digital signage solution that could seamlessly deliver real-time facility schedules, venue details, and corporate messaging within the facility.
Following a comprehensive evaluation, Audience™ and the Capital Networks team were selected to power and lead the digital signage deployment, bringing proven expertise and a trusted platform to the project.
A key driver in the GHSC’s decision to adopt Audience™ was its ability to automate data directly from the centre’s Xplor recreation management system. This integration ensures that facility schedules and venue details are always current, dramatically reducing manual effort and improving communication accuracy. Staff can focus more on enhancing guest experiences, while visitors benefit from the most up-to-date information available.
To further improve operational efficiency, staff members are also able to access and interact with facility schedules directly from their mobile devices. This mobile functionality empowers team members with real-time information on the go, enabling faster responses to inquiries, smoother coordination, and greater flexibility in managing facility operations.
To maximize the value of the signage network, a promotional zone was also incorporated into the screen design. This dedicated area was specifically created to accommodate pre-existing marketing and promotional materials, making it easy for staff to repurpose existing assets without the need for costly redesigns. By seamlessly blending fresh scheduling content with branded promotional messaging, the system not only enhances communication but also extends the reach of marketing efforts throughout the facility.
As part of the deployment, Capital Networks provided:
- Strategic consultation
- Initial design and template creation
- Remote technical launch support and player configuration
- Remote training for both technical and operational teams
Interested in learning more about the Gordie Howe Sports Complex project or how Audience™ can enhance communications in your municipality? Let’s talk!