Looking to reaffirm its position as the ultimate sports entertainment restaurant destination, Boston Pizza partnered with Shikatani Lacroix to modernize its design and enhance the experience of Boston Pizza patrons.
Located in Toronto’s downtown core, the new flagship location is located at Front and John street, in close proximity to major sporting venues, the Rogers Centre and Air Canada Centre.
As part of the new design, digital signage was included throughout the restaurant to enhance the customer experience and improve communication within the venue.
As part of the digital display, screens powered by the Audience content management platform developed by Capital Networks provide dynamic, RSS-driven sports information including team stats, player stats, news, schedules, scores and fantasy information alongside Boston Pizza branding and promotional content. Pulled from a variety of news sources, content for the NBA, NHL, MLS, MLB and NFL is automatically uploaded and displayed in real time.
With the new design, Boston Pizza has reinforced its reputation as the ultimate sports entertainment destination, where patrons celebrate both their city and their teams immersed in a modernized restaurant bar experience.
Click here to read the full Shikatani Lacroix – Boston Pizza case study.
About Shikatani Lacroix
At Shikatani Lacroix Design, we design immersive experiences that compel consumers to buy at the moment of purchase. We are designers of immersive experiences.
Over the past 27 years, we have built a design agency passionately dedicated to creating compelling at-purchase moments that connect with consumers in the blink of an eye. We enthusiastically unite market opportunities with flawless design execution. We define opportunities and align consumer needs with the priorities of the organization. Whether it’s package design, a retail environment, a digital experience or a corporate brand, the one constant that drives us is connecting consumers with compelling and immersive brand experiences.
About Boston Pizza
Boston Pizza is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests, and in 2014 achieved system-wide sales that surpassed $1 billion. Boston Pizza has proudly been recognized as one of Canada’s 50 Best Managed Companies since 1994, achieving Platinum Member status since 2001.