Capital Networks Limited, a leading global provider of dynamic digital signage content creation and management software, will officially launch Audience.mobile, the latest addition to the Audience digital signage software platform at Digital Signage Expo (DSE) in Las Vegas, February 12-13.
Integrating Dynamic NFC (Near Field Communication) with the Audience digital signage solution, Audience.mobile allows users to literally ‘take away’ more information from messages displayed on digital signage with a simple tap of their NFC enabled phone, automatically opening a web page associated with the message displayed on screen. Utilizing small, inexpensive NFC tags that don’t require power, internet connections, or even a connection to the digital signage playback device, Audience.mobile offers tremendous flexibility with regards to deployment.
This flexibility also extends to the variety of ways Audience.mobile can be used, enabling interested viewers to download product details, discount coupons, apps and more, with impressions being tracked on an ad by ad basis.
“We’ve been very pleased with the feedback we’ve received while previewing Audience.mobile at a number of earlier events, but we’re particularly excited to officially launch the product at DSE and see the reaction of attendees at the show”, said Jim Vair, Vice President of Business Development at Capital Networks.
Audience.mobile was recently recognized as Digital Signage Magazine announced the winners of its 2014 DIGI Awards, recognizing the best new products for the digital signage market, with Audience.mobile winning the Best New Audience Participation Tool award.
See Audience digital signage solutions, including Audience.mobile on display at DSE:
Capital Networks – Booth 1115
February 12-13, 2014
Las Vegas, Nevada