The Canadian TV advertising market appears fairly calm on the surface but the forces of nature that are making walls shake in the U.S. and Europe cannot be contained forever. Future TV Advertising Forum Canada assesses the potential disruption and the opportunities that data-driven marketing and cross-platform advertising present for media companies in this market, with a key focus on how different stakeholders should handle programmatic trading of premium TV inventory, targeting including household-level addressable TV advertising (using dynamic advertising insertion), and cross-platform measurement and campaign optimization.
This Toronto event is produced by the organizers of Future TV Advertising Forum in London, the world’s No.1 thought-leadership conference for advanced TV advertising strategy. We will address revolutionary advertising concepts in the context of Canada’s unique market conditions, debating their suitability, business justification, implementation models and the implications for how different stakeholders work together. You will also hear relevant insights and best practice from other TV markets.
Event information and registration:
May 21, 2015
2nd Floor Events
461 King Street West