Another important audience in an environment that is often overlooked when starting a digital signage project is the staff or people who work in the area.
Another important audience in an environment that is often overlooked when starting a digital signage project is the staff or people who work in the area. These team members can benefit from internal messages and updates not necessarily meant for public viewing, while still having access to information displayed on the public facing screens.
Keep staff up to date on new policies, procedures, goals and objectives while reinforcing morale with good news, corporate success stories and updates regarding community involvement.