Rogers Launches Sports Barker Channel Powered by Audience Software


Claiming an industry first in Canada, Rogers Communications has rolled out a barker channel, Sportsnews, for free to its digital customers.

Sportsnews will use the channel to promote its sports services and content, and it is also being positioned as a destination for sports fans seeking timely information about their favourite professional leagues.

Sportsnews provides updated scores, fantasy information and statistics that are drawn from various data feeds. The channel also features up-to-date Twitter feeds from various Sportsnews personalities.

“Sportsnews is the first cable service of its kind in Canada. It’s where customers can learn about our sports programming, as well as what’s happening in the world of sports – 24/7 and right at their fingertips,” said Anthony Antonelli, senior director of sports and on-demand services at Rogers Communications. “Whether you’re at a sports bar with friends, the gym or at home in front of your big-screen TV, Sportsnews will keep you up-to-date with the day’s key match-ups, headlines, scores, stats and breaking news through a real-time Twitter feed.”

Rogers is able to offer more of its own sports content through its purchase of the controlling stake in Maple Leaf Sports and Entertainment late last year.

The channel is available to all Rogers digital cable customers in Ontario and Atlantic Canada on channel 999 (in both SD and HD).

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

>

“I can honestly say it has been a long time since I have been so impressed with a company. I can assure you, you now have my business for all future purchases and I will be more than happy to refer other businesses to you. Company service like that exhibited by your staff is exceptionally rare, and I commend you for the obvious company-wide attitude that your customers are a priority.”


- Shelia Hogue, Marketing Manager, Glasgow EPB

“Once again, I want to express my gratitude towards the friendly, patient and knowledgeable Capital Networks Technician Jim Osmond. He has been a big help to both myself and Chippewa Valley Schools. I’ve said it before and I’ll say it again, Jim Osmond and the Capital Networks Tech Department are definitely one of the reasons Chippewa Valley Schools continues to use Audience.”


- James Calderone CVC-TV Coordinator

"We have 100% trust in our AudienceTM server. It's reassuring to know that we are connecting to another AudienceTM system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!"


- Gary Brown, Principal Lecturer, University of Portsmouth

"Staff reception of the PRP TV system has been very favourable, with unsolicited content being sent to Corporate Communications for broadcast on the system. This new tool provides strengthened internal communication and employee engagement."


- Taufic Saliba, Staff Sergeant, Peel Regional Police

"As Jamaica's first all digital supplier, we have a reputation for reliability, flexibility, speed, cost-effectiveness and the latest, best technology. Capital Networks and the AudienceTM platform supports us on all these fronts."


- Michael Look Tong, Director Media Services, Flow Jamaica