Focal Media Limited has partnered with Capital Networks Limited, becoming the latest authorized Audience Reseller.
Based in Dublin, Ireland, Focal Media Limited is the preeminent media company operating in the license trade on the island. With a strong focus on Ireland’s hospitality industry, FML specialises in enabling drink brands to connect directly with consumers through a variety of point of purchase signage solutions and are now developing a Digital Media network, replacing and expanding their existing static network.
“We’re all about delivering brand messages to the right people, at the right time, in the right place” says Patrick Hayes, managing director of FML. “Having researched several software options over the past eighteen months, we chose Audience software to drive content on the screens primarily for its ease of use, its ability to create and manage multi zone screens and because of the terrific staff support structure Capital Networks has to offer.”
Hayes goes on to explain, “Younger age groups are very discernible and there is an expectation of digital interaction now. Along with the promotion of key brands, digital signage provides the opportunity to drive footfall back into outlets through the timely promotion of upcoming events. Audience software also enables us to display inline messaging and promotions during televised sports events, giving customers a reason to look at the multi zone screen and enhancing the customer experience.”
The Audience software platform is used around the world to drive multi zone television channels and dynamic digital signage displays in a wide variety of applications. As an authorized Audience Reseller, Focal Media will provide a variety of services ranging from system integration and installation to end user training and post-sale support.
About Focal Media Limited
Focal Media was established in 1999 and specialise in driving sales of key drink brands in Ireland’s license trade. FML has a network of some 1,500 static slimline light boxes “at the moment of brand choice” in selective high-footfall, high-volume establishments across the island of Ireland. FML work with all major brands and enjoy long term contracts with both Diageo and Heineken Ireland.