With regards to digital signage, no longer do we just observe, we actively engage. Engagement is the process of being involved in an activity. It refers to being occupied or busy, even greatly interested. In the end, it is a commitment to act. Interaction is accomplished through a combination of engaging information that is both informative and entertaining, leaving the viewers wanting more.
This may be as simple as having viewers access or download additional information based on their interests piqued by digital signage content.
Today the opportunity to engage is always there in one form or another and three technologies facilitate that engagement:
interactive touch screen technology, beacon technology, and NFC technology.
To learn more about how Capital Networks can assist with your interactive digital communication, please download the full paper below, get in touch and we can discuss the best options for your future digital signage projects.