Clorox, in collaboration with Titan Canada, used the large scale digital signage display at Toronto’s Yonge & Dundas Square as part of a two day special event promoting the new Clorox Smart Tube Technology spray bottle.
The goal of the event was to have consumers experience the new product for themselves, by engaging them with the opportunity to win prizes while also having their photograph displayed high atop the square on the Titan owned 2400 square foot, curved LED video screen powered by the Audience software platform.
Developed by Capital Networks Limited, the Audience platform provided Clorox the ability to upload, schedule and display the photographs on the massive digital signage display within minutes of being taken on the street below, where participants waited with cameras ready in order to capture an image of themselves high above the square.
The Audience platform also controls the content for an additional 20 LED and LCD screens within the development. The digital network, in combination with a variety of floor graphics, wall banners, pillar wraps, escalator wraps and backlit posters, also controlled by Titan Canada, make the company the largest advertising supplier at Yonge & Dundas Square offering advertisers the opportunity for complete media domination of the square.
The courtyard at Yonge & Dundas Square hosts more than 1000 events per year including concerts, promotional events, free movies and festivals, drawing over 1 million event specific patrons into the area.
Titan is a full service, North American media company, providing out-of-home solutions in sales, marketing, creative, research and maintenance of advertising on wallscapes, ground and highway structures, roof structure landmarks as well as specialty executions to maximize exposure. Titan’s media solutions span locally and nationally in Canada (Toronto, Edmonton, Montrea, Vancouverl) and the United States (Atlanta, Boston, Charlotte, Chicago, Dallas, Los Angeles, Minneapolis/St.Paul, New Jersey, New York, Philadelphia, Pittsburgh, San Francisco, and Seattle).
Clorox is a global company with leading brands that have become household names, manufacturing products in more than two dozen countries and marketing them in more than 100 countries.