Many digital signage operators are looking to enhance the viewer experience and improve engagement with their audience through mobile interaction.
By integrating dynamic NFC with our Audience™ platform, users are now able to take away more information from messages displayed on digital signage with a simple tap of their NFC enabled phone, automatically opening a web page associated with the message currently displayed on screen. With each new message displayed, corresponding content becomes available for download.
Signage operators are able to track, in real time, mobile user engagement on a simple to use web portal that tracks user taps based on content and location.
Audience™.mobile utilizes small, inexpensive NFC tags that don’t require power, internet connections, or even a connection to the digital signage playback device.