NFC With Audience
Integrating Dynamic NFC with the Audience digital signage solution, Audience.mobile allows users to ‘take away’ more information from messages displayed on digital signage with a simple tap of their NFC enabled phone, automatically opening a web page associated with the message displayed on screen.
The page could be a discount coupon with bar code, a sign-up form for a loyalty program, more detail on the product being displayed or even a link to an app download, while the number of NFC ‘impressions’ can be tracked on a display by display, and ad by ad basis, providing proof of performance reports.
The product utilizes small, inexpensive NFC tag stickers that don’t require power, internet connections, or even a connection to the digital signage playback device. Thus, they can be located anywhere.