Study – Understanding the Effect of Digital Signage in the Casino – Capital Networks News


Study – Understanding the Effect of Digital Signage in the Casino


This paper summarizes the results of a joint project conducted by Intel, Research Strategy Group, Ontario Lottery and Gaming, Capital Networks and EdCom. The project was conducted between August – December 2012. The goal was to understand the effects of digital signage on non-gaming sales and offers in a casino environment.

The project was set up using an experimental design to compare venues with digital signage to venues with static signage to venues with no signage over three time periods.

The results allow us to estimate the effect of digital signage at the casino venues in three areas: free giveaways, restaurant menu item sales and sign-ups for a loyalty program.

The Anonymous Video Analytics (AVA) data provided by the Intel Audience Impression Metrics (AIM) Suite help to understand the impact of the digital signage in relation to static signage and no signage and to draw important insights about the optimal location and content design for digital screens.

Overall, the results confirmed that digital signage has a notable impact on food purchase decisions such as those pertinent to free giveaways and restaurant items but on the more complex decision-making required for signing up to a loyalty program, it was difficult from the results of this study to detect a measurable response.

CapitalNetworks_OLG_Digital_Signage_Study

>

“I can honestly say it has been a long time since I have been so impressed with a company. I can assure you, you now have my business for all future purchases and I will be more than happy to refer other businesses to you. Company service like that exhibited by your staff is exceptionally rare, and I commend you for the obvious company-wide attitude that your customers are a priority.”


- Shelia Hogue, Marketing Manager, Glasgow EPB

“Once again, I want to express my gratitude towards the friendly, patient and knowledgeable Capital Networks Technician Jim Osmond. He has been a big help to both myself and Chippewa Valley Schools. I’ve said it before and I’ll say it again, Jim Osmond and the Capital Networks Tech Department are definitely one of the reasons Chippewa Valley Schools continues to use Audience.”


- James Calderone CVC-TV Coordinator

"We have 100% trust in our AudienceTM server. It's reassuring to know that we are connecting to another AudienceTM system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!"


- Gary Brown, Principal Lecturer, University of Portsmouth

"Staff reception of the PRP TV system has been very favourable, with unsolicited content being sent to Corporate Communications for broadcast on the system. This new tool provides strengthened internal communication and employee engagement."


- Taufic Saliba, Staff Sergeant, Peel Regional Police

"As Jamaica's first all digital supplier, we have a reputation for reliability, flexibility, speed, cost-effectiveness and the latest, best technology. Capital Networks and the AudienceTM platform supports us on all these fronts."


- Michael Look Tong, Director Media Services, Flow Jamaica