Learn How Shikatani Lacroix Enhanced the Boston Pizza Customer Experience with Digital Signage


Looking to reaffirm its position as the ultimate sports entertainment restaurant destination, Boston Pizza partnered with Shikatani Lacroix to modernize its design and enhance the experience of Boston Pizza patrons.

Located in Toronto’s downtown core, the new flagship location is located at Front and John street, in close proximity to major sporting venues, the Rogers Centre and Air Canada Centre.

Shikatani Lacroix modernizes Boston Pizza design and customer experience with digital signage.

As part of the new design, digital signage was included throughout the restaurant to enhance the customer experience and improve communication within the venue.

As part of the digital display, screens powered by the Audience content management platform developed by Capital Networks provide dynamic, RSS-driven sports information including team stats, player stats, news, schedules, scores and fantasy information alongside Boston Pizza branding and promotional content. Pulled from a variety of news sources, content for the NBA, NHL, MLS, MLB and NFL is automatically uploaded and displayed in real time.

RSS feeds drive sports information to digital signage displays in real time.

With the new design, Boston Pizza has reinforced its reputation as the ultimate sports entertainment destination, where patrons celebrate both their city and their teams immersed in a modernized restaurant bar experience.

Click here to read the full Shikatani Lacroix – Boston Pizza case study.

Digital signage enhances communication and customer experience at Boston Pizza.

 

About Shikatani Lacroix

At Shikatani Lacroix Design, we design immersive experiences that compel consumers to buy at the moment of purchase. We are designers of immersive experiences.

Over the past 27 years, we have built a design agency passionately dedicated to creating compelling at-purchase moments that connect with consumers in the blink of an eye. We enthusiastically unite market opportunities with flawless design execution. We define opportunities and align consumer needs with the priorities of the organization. Whether it’s package design, a retail environment, a digital experience or a corporate brand, the one constant that drives us is connecting consumers with compelling and immersive brand experiences.

About Boston Pizza

Boston Pizza is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests, and in 2014 achieved system-wide sales that surpassed $1 billion. Boston Pizza has proudly been recognized as one of Canada’s 50 Best Managed Companies since 1994, achieving Platinum Member status since 2001.

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“I can honestly say it has been a long time since I have been so impressed with a company. I can assure you, you now have my business for all future purchases and I will be more than happy to refer other businesses to you. Company service like that exhibited by your staff is exceptionally rare, and I commend you for the obvious company-wide attitude that your customers are a priority.”


- Shelia Hogue, Marketing Manager, Glasgow EPB

“Once again, I want to express my gratitude towards the friendly, patient and knowledgeable Capital Networks Technician Jim Osmond. He has been a big help to both myself and Chippewa Valley Schools. I’ve said it before and I’ll say it again, Jim Osmond and the Capital Networks Tech Department are definitely one of the reasons Chippewa Valley Schools continues to use Audience.”


- James Calderone CVC-TV Coordinator

"We have 100% trust in our AudienceTM server. It's reassuring to know that we are connecting to another AudienceTM system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!"


- Gary Brown, Principal Lecturer, University of Portsmouth

"Staff reception of the PRP TV system has been very favourable, with unsolicited content being sent to Corporate Communications for broadcast on the system. This new tool provides strengthened internal communication and employee engagement."


- Taufic Saliba, Staff Sergeant, Peel Regional Police

"As Jamaica's first all digital supplier, we have a reputation for reliability, flexibility, speed, cost-effectiveness and the latest, best technology. Capital Networks and the AudienceTM platform supports us on all these fronts."


- Michael Look Tong, Director Media Services, Flow Jamaica