Rogers Communications Launches 2010 FIFA World Cup Barker Channel with Audience Software


Rogers Communications Inc. is helping to keep fans connected during the 2010 FIFA World Cup with the launch of their new soccer themed barker channel. Launched on June 1st throughout Canada, the multi-zone cable television channel will broadcast a variety of tournament specific info using the Audience software platform provided by Capital Networks Limited.

Leading up to the start of the tournament, the Audience platform will be used for the creation and scheduling of graphic content consisting of team and player profiles, match previews, news updates and scheduling info. Video content and promotional messages advertising a variety of On Demand services including Rogers On Demand , Rogers On Demand Online and Rogers On Demand Mobile will also be displayed.

Once the tournament begins on June 11th, fans will be able to follow real-time tournament updates including stats, scores and standings provided by automated data feeds, and will also be able to interact with the channel by texting comments to a live chat zone.

About Rogers Communications

Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

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- Shelia Hogue, Marketing Manager, Glasgow EPB

“Once again, I want to express my gratitude towards the friendly, patient and knowledgeable Capital Networks Technician Jim Osmond. He has been a big help to both myself and Chippewa Valley Schools. I’ve said it before and I’ll say it again, Jim Osmond and the Capital Networks Tech Department are definitely one of the reasons Chippewa Valley Schools continues to use Audience.”


- James Calderone CVC-TV Coordinator

"We have 100% trust in our AudienceTM server. It's reassuring to know that we are connecting to another AudienceTM system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!"


- Gary Brown, Principal Lecturer, University of Portsmouth

"Staff reception of the PRP TV system has been very favourable, with unsolicited content being sent to Corporate Communications for broadcast on the system. This new tool provides strengthened internal communication and employee engagement."


- Taufic Saliba, Staff Sergeant, Peel Regional Police

"As Jamaica's first all digital supplier, we have a reputation for reliability, flexibility, speed, cost-effectiveness and the latest, best technology. Capital Networks and the AudienceTM platform supports us on all these fronts."


- Michael Look Tong, Director Media Services, Flow Jamaica