Capital Networks is a proud sponsor of the 3rd annual (and SOLD OUT) Future TV Advertising Forum Canada taking place April 20th in Toronto.
About the Organizer and Event:
At Future TV Advertising Forum Canada we are asking whether ad-supported television has a future in this country, given the competition from overseas content online and what appears to be a growing digital bias among video marketers. Is there a problem with Canadian TV, or is the problem with brands and agencies who are not giving television the credit it deserves? Is TV the victim of conceit, misunderstanding, inadequate ROI data or its own complacency?
Television is imperfect – but so is digital. In the U.S. and Europe there has been a discernible change in buyer sentiment during the last 12 months. “All that glitters is not gold,” sums up the new mood concerning born-online digital media. GroupM North America has reported that lots of clients have been shifting budget out of digital and back into television. We will assess why, and whether a TV renaissance (in marketer perception or spend) is possible in Canada – and the conditions needed to foster it.
So, join media thought leaders from Canada and the world to decide for yourself: Has the ad-supported television market got it all wrong, or are the buyers who are pulling money out of TV making a mistake?
Partial Speaker List:
IRWIN GOTLIEB – Global Chairman, GroupM
BARBARA WILLIAMS – EVP & COO, Corus Entertainment Inc.
JOE MARCHESE – President, Advanced Advertising Products, Fox Networks Group
FRED DI BLASIO – CMO, INVIDI Technologies Corporation
DUNCAN STEWART – Director of Research, Deloitte Canada
ALAN DARK – SVP, Media Sales, Rogers
STUART GARVIE – President, Bell Media Sales
JEAN MONGEAU – GM & Chief Revenue Officer, CBC
CHRISTOS NIKITOPOULOS – Head of Agency Development, Google
April 20, 2017
Steam Whistle Brewery
255 Bremner Blvd.