Flow Jamaica Chooses Audience Software To Run Hotel Information Channels
Flow, a member of the Columbus Communications group of companies, is a telecommunications provider with a proven track record in developing and operating advanced broadband networks. Within Jamaica, Flow provides high quality digital and broadband services to both business and residential customers.
As an extension to the broadband services already being provided to Jamaica's numerous hotels, Flow is using the Audience software platform to offer hyper-local information channels to more than 14,000 hotel rooms across the country.
An impressive client list that includes the Ritz Carlton - Rose Hall Jamaica, the Hilton Kingston Jamaica and the Spanish Court Hotel are running the custom hotel information channels in guest rooms as well as various public areas throughout the hotel property. Channels are designed with the look and feel of each individual hotel in mind and content is customized to each hotels personal specifications.
The Audience platform is responsible for the creation, distribution and scheduling of content using a variety of templates and automated data streams. Headline news, hyper-local weather and general tourist FAQ's are combined with hotel events, schedules, restaurant info and airport flight information - updated automatically every 6 minutes.
The inclusion of Audience.Billboard allows designated hotel staff the ability to create, schedule and post content as easily as filling out a web form.
Beyond providing essential information to guests, the channels use a combination of still and video content for self promotion as well as generating extra revenue through paid advertising.