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Edcom installs Audience into the Good Humor-Breyers factory in Simcoe, Ontario

Audience is powering the corporate communications digital signage network in the Good Humor-Breyers factory in Simcoe, Ontario.

There are 2 - 42 inch LCD monitors in the employee cafeterias that present a combination of corporate material, (videos, HR messages), productivity measurements as well as news, weather sports and a trivia/entertainment data feeds.

The Good Humor-Breyers factory is a 24/7 operation that employs over 400 people in the manufacture of ice cream and frozen novelty products. Dave Hatch, Producer at Huge Ideas (a division of Edcom Multimedia) says, “The Audience installation was a smooth process and the data feed integration was easy with the amazing technical support offered by the Capital Networks team”.

The Breyers brand was introduced in Canada in 1995 when it replaced the Beatrice Classic ice cream brand. That same year, Unilever renamed its Canadian ice cream company Good Humor-Breyers. Since then, the Breyers brand has grown significantly. Now a part of Unilever Ice Cream, several new product lines have joined Breyers Classic. Among them are Breyers Double Churned, Smooth & Dreamy and Co-Brands.