Audience Software Powers Largest Digital Signage Display in Western Canada
Creswin Properties Inc. is using Audience software to run their massive outdoor digital signage display in the core of Winnipeg's business district.
The 35x13 foot high resolution LED screen is located in the plaza of Canwest Place at the historic intersection of Portage and Main and is viewed by more than 500,000 people every week.
With 10-millimetre pixels the 470 square foot board is the highest resolution in the industry, twice that of other screens in the city, and is the largest Canadian digital signage screen west of Toronto.
Advance Pro, based in Winnipeg, provided the Audience software platform responsible for the creation and scheduling of the screen's content which includes paid advertising and community programming as well as automated news, weather and sports information.
Much more than a tool for advertising, the screen displays images and video of local events and has become an outdoor, public gathering place for the broadcast of live events.