Audience Software Delivers Live World Cup Matches Into Scotia Plaza Elevators


Scotia Plaza, located in the heart of Toronto’s financial district, has been keeping tenants and visitors up to date on World Cup game days by streaming live match coverage into the building’s passenger elevators using the Audience digital signage platform supplied by Capital Networks Limited.

The 68 storey head office of the Bank of Nova Scotia and home to a roster of national and international blue chip clients installed the digital signage system into the elevators approximately three years ago, housing 15 inch LCD monitors above each door.

Used primarily as a source of information and entertainment for tenants, the digital signage has also been integrated into Scotia Plaza’s Life Safety System via an IP wireless LAN core supported by Transformation Networks Inc. In the event of an emergency, the digital signage acts as a two way video conferencing tool, connecting elevator passengers with security staff at both a primary and secondary location via an 802.11 wireless connection.

The idea to stream live World Cup matches to the elevators came from Scotia Bank property management group as a value add service to their building tenants. Knowing the popularity of the World Cup soccer matches, the live IP streaming content to the elevator cabs allow tenants to never miss a moment of the action. Transformation Networks Inc. enabled IP Wireless links into the elevator cabs to stream live video to 54 operational elevator cabs without impacting other services. A page schedule links the streaming server IP address using the Audience system to display video content on demand.

Transformation Networks Inc. in partnership with Boss Networks Ltd. enabled the entire Scotia Plaza live streaming solution within a strict 3 day delivery timeline.

“The ability to easily schedule a page within the Audience system to display Live IP video stream made for a quick and trouble free implementation” said Jim Vair of Capital Networks Limited. “The video quality is impressive and the tenant feedback has been very positive. Live IP video streaming opens up endless possibilities to broadcast future big events”.

At the end of each game, the system is scheduled to automatically switch back to everyday content which includes news, weather and financial information provided by automated data feeds, as well as building information provided over the web by management.

About Scotia Plaza

Located in the financial heart of Toronto, Scotia Plaza consists of three integrated buildings and is home to an impressive roster of blue chip clients including the head office of the Bank of Nova Scotia.

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- James Calderone CVC-TV Coordinator

"We have 100% trust in our AudienceTM server. It's reassuring to know that we are connecting to another AudienceTM system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!"


- Gary Brown, Principal Lecturer, University of Portsmouth

"Staff reception of the PRP TV system has been very favourable, with unsolicited content being sent to Corporate Communications for broadcast on the system. This new tool provides strengthened internal communication and employee engagement."


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