Clients &
Case Studies

The Client

NAIT uses Audience to expand campus digital signage information system

Northern Alberta Institute of Technology is a post-secondary education learning center offering more than 250 programs, including 35 apprenticeship trades, and more than 1,400 continuing education courses. NAIT is the largest apprenticeship trainer in Canada with nine schools spread over three cumpuses, and provides course-specific instruction to more than 84,400 students each year.

The Project

As students, staff and visitors arrived at the various NAIT campuses on weekends and evenings during reduced staff hours, many of them relied on a Web-based class scheduling system to find their classroom start times and the classroom locations. With such a large number of courses and locations students would frequently have difficulty finding their classes on time.

Audience Software Solution

NAIT saw an opportunity to establish a school wide digital signage communications system as a solution to providing its students with up-to-the minute class scheduling information.

The digital signage system commissioned by NAIT was developed and installed by authorized Audience reseller Matrix Video. The system included a network of LCD screens and a client-driven content message system that was distributed to high traffic areas located throughout NAIT's main campus and two satellite campuses.

The NAIT Information Display System topology consists of a master PC workstation which controls distributed small-form factor PCs driving 13 LCD public display screens. All systems are connected on the NAIT corporate IP network. The screens are deployed at various heavily trafficked campus locations, enabling students and staff to get last-minute information about their classroom locations and classroom start times.

To coordinate content creation and delivery, a complete Audience software suite was utilized, including creation, management and playback software. As well, the remote access and management tool Audience Billboard was added giving students and staff the ability to post and manage messages on the network.

The Results

Carl Enright, director of the NAIT continuing education program, says because of the popularity of the continuing education program's Information Display System, its original use has expanded from just classroom start times and classroom locations to an all-purpose student communications system. “The IDS digital sign system now includes postings about exam schedules, campus sport scores, locations of instructor offices, NAIT News (updates on student and school activities) and is also a part of the Security Alert campus system,” Enright said. Enright is more than pleased with the digital signage system, as it has not only expanded into a more sophisticated campus news and activities “ticker,” but also has physically grown from its original nine LCD displays to 13 campus locations. Enright believes over time, as more of the students and staff come to depend on the Information Display System, it will evolve into an NAIT knowledge system. As for the effectiveness of NAIT's current digital signage system, Enright said, “Prior to the IDS installation, our department handled many student complaints, primarily, 'where is my classroom?' Now, with this digital sign system in place, this year to date, we only handled about six complaints, which is incredible.”

Authorized Audience Reseller

Matrix Video Communications Corp. was incorporated in 1994. With offices in Vancouver, Calgary, Edmonton, Regina and Saskatoon, Canada, Matrix Video is a diversified video communications company that specializes in the areas of video conferencing, digital signage, Web streaming, editing and production. Matrix Video provides a wide range of broadcast and audio-visual equipment to the health, government, corporate, education, broadcast and production markets throughout the Canadian Western Provinces, and is an authorized reseller of Capital Networks Audience software products. The company initiates project design, installation, training and support for Audience-based software installations. Matrix Video serves its customer base as a technology partner, a system integrator and supplier and specializes in designing, integrating and installing audio-video communications solutions for its clients.